The business plan can be a short term business. (Like, for example, buying a land in Turkey, constructing villas, selling the villas and collect the invested money with the due profit.)
The business plan can be a medium term business. (Like, for example, buying a factory or a brand that has the potential to grow but does not have enough financial power; and sell it after bringing it to a certain level of success.)
The business plan can be a long term (or even lifetime) business. (Like, for example, establishing a company in Turkey and building an international brand related to clothes, furniture, shoes, machinery, food or any other sector.)